
THE STORY ABOUT US
“
We create products that we wish existed,
explore new territories and dedicate our work to imagination with a human-centered approach,
as we believe that design has an added value to the world, apart from aesthetics.
“
Cristina Dan
Founder
Solve is an award winning multi-disciplinary social innovation studio in design and sustainability, whose expertise lies in
co-creating solutions for the circular economy through design, within the fashion & lifestyle industry. The studio’s design work is strongly connected to the academic research that Cristina Dan, the founder of SOLVE, conducts in circular fashion design.
We work with design thinking, new technology, and circular economy to co-design sustainable innovations, offering design and consultancy services.
The results of Cristina's research also translate into circular fashion products that we carefully manufacture in our studio and sell online via our webshop.
We engage with enthusiasm in collaborations with companies, public institutions, NGO’s and researchers that share our vision of bringing to life circular products within the fashion and lifestyle industry.
Through design we act as a binder for circular fashion stakeholders and wish to scale the impact of our knowledge and help create new agents for change. Hence we enable companies to create products and product-service system innovation for a circular economy.
Form Follows Feeling.
The Team

Cristina is a pioneer contextual fashion designer, researcher and lecturer, with a strong vision on the clothing of tomorrow and the added value it will bring to our everyday lives. She was trained at VIA Design University in Denmark, has an MA in Leadership for Sustainability from Malmö University in Sweden, with a background also in circular economy and biomimicry.
She also shares her expertise by guiding and teaching students at VIA Design University and Malmö University as a guest lecturer, as she is always looking to scale the impact of her knowledge and help create new agents for change. Learn more about her research work here.

Vlad is an architect, artist and an experimentalist of visuals and music.
He is an explorer and thinker of ideas, currently residing in Bucharest, where he works on architecture, interior and product designs, as well as collaborates with several media labs and art collectives.
He is also the Founder & Principal at RITE.

Proficient in multi-lateral thinking and a natural-born solution seeker, Calin pursued an education in mechanical engineering at Northampton University. However, his passion for creating and tinkering, as well as designing innovative gadgets, took him through both the realm of watch design, 3d printing and crafting musical instruments.
He makes his passion obvious in both highly-rational applied sciences as well as in music, being an accomplished bassist, guitarist and composer.

Up to 80% of the environmental impact of
a product is determined at the design stage.
(European Commission, 2020).
OUR DESIGN PRINCIPLES
When designing, we follow our own impactful & ethical set of tools for creating long-lasting products

Design for increased consumer value
Bring more value through product-life extension & increased utility

Design for attachment & trust
Create products that will be loved, liked and trusted longer

Design for durability
Use materials that can withstand long-term wear

Design for ease of maintenance
Consume less energy & time when caring for the products

Design for optimized & clean supply chain
Not only the final garment is green, but also the process behind it

Design for a closed-loop system
A safe return to nature/ continuous recycling
Some of our collaborators















Exhibitions, awards & keynotes
2022 / Circular Talk / Speaker / Lund University, Circle Centre Lund; Collect and Affect / LUND, SWEDEN
2021 / Circular Fashion: Making the Fashion Industry Sustainable / Speaker / Fashion and Textile Museum / LONDON, UNITED KINGDOM
2020 / International Good Design Exhibition / Exhibitor / Museo del Design MOOD / ITALY
2019 / A' Design Award / Silver in Sustainable Products, Projects and Green Design Category / International Design Academy / COMO, ITALY
2019 / Changemakers in Retail Conference / Speaker / Retail Trends Media / UTRECHT , THE NETHERLANDS
2019 / FashionTech Works / Residency / 1 week / United Fashion EU, Creative Europe Programme; FlandersDCforFashion / ANTWERP, BELGIUM
2019 / Conscious Fashion Week / Speaker / AARHUS, DENMARK
2019 / Romanian Design Week / Exhibitor / Main Exhibition, BCR building / BUCHAREST, ROMANIA
2019 / Lund University - The International Institute for Industrial Environmental Economics / Speaker / LUND, SWEDEN
2019 / VIA Professors Circular Competency Course / Speaker / VIA University / HERNING, DENMARK
2018 / Future of Fashion & Technology / Exhibitor / MAS Museum Antwerp / With Jasna Rok, Marina Toeters, Maartje Dijkstra / ANTWERP, BELGIUM
2018 / Unleash Your Sustainable Thinking / Speaker / Storm / MALMÖ, SWEDEN
2017 / Circular Economy International Conference / Speaker / Department of Business Development and Technology at Aarhus University / DENMARK
2016 / Sylab / Residency / 12 months / IKAST, DENMARK
2016 / Sustainability in Fashion / Speaker / Dansk Mode & Textil / DENMARK
2016 / VIA University Teacher's Conference on Sustainability / Speaker / VIA University / DENMARK