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I was delighted to have been invited by the European Commission to be a speaker at “RESet the Trend: making fashion sustainable and circular” in Antwerp, Belgium. The event took place last week and now I am coming back with some summarized thoughts. The event marked the launch of the anti-fast fashion campaign and the promotion of the EU Strategy for Sustainable and Circular Textiles. I saved my best thoughts for last in this post, which also explain the photo with me in the wild.

My talk within the breakout session addressed what designers can do to make fashion sustainable. Naturally, I began by sharing some insights into the Refashion Circular Design Strategy and then we all discussed about multiple steps that need to be taken by both designers and the organizations they study at and the ones they later on work within. Perhaps these things have been said many times before; however by repeating them we can slowly begin to think of them as the norm. So some of the things designers can actively start doing today:

· Design products that last physically and aesthetically through time;

· Use fewer resources per product and integrate recycled materials where possible;

· Design for disassembly and product life extension;

· Focus on natural fibres and mono-materials that can undergo fiber2fiber recycling.

But designers don’t have the necessary knowledge and standing within organizations these days. So educational institutions and brands need to focus on developing new circular competences for their designers and the latter should also create a circular mandate so that they can actively contribute towards the organization’s transition to circularity.

As discussions are carried out constantly, reports are issued monthly, promises are made daily, I think it is essential to remind ourselves that #sustainabilityleadership begins with your own behaviour. People gravitate towards the standard you set, not the standard you request. So I wore a refashionable garment from my Refashion collection from SOLVE Studio, a modern kimono which can be disassembled, redesigned, and remanufactured into pretty much anything else: jacket, skirt etc.

As for shoes, I had my trusty hiking boots from The North Face which I have been wearing constantly for 3 years now. This year, among other trips, they took me backpacking through Sweden’s wilderness for 3 weeks. Shoes and clothing can be very versatile if you choose well, take care of them, and you are confident in your own style, not fashion trends. So let us walk the talk (possibly in the same shoes)!

More on the EU campaign here:

#ReFashionNow #sustainablefashion #refashion #circularfashion #circulardesign #talk #sustainabledesign #europeancommission

Solve Studio is one of the five fashion companies promoting modular fashion that are poised to transform the industry, according to Inside Retail Australia and Inside Retail Asia. Thank you!

Read the article here:

#refashion #circularfashion #retailtrends

Those interested in circular fashion design, anti-consumption and textile recycling had the opportunity to hear more about these topics during the Circular talks in Lund (Sweden) last week. While Cristina talked about circular co-design and the role the end-user has in closing the loop, Carys Egan-Wyer, a post-doctoral researcher at Lund Univeristy talked about anti-consumption, and Anna Vilen from Sysav talked about textile recycling and the Siptex (Swedish innovation platform for textile sorting ) story.

The main take-aways were that for sustainability and further on circularity to take place, there needs to be a close collaboration between the actors of the value chain, that the user has a very important role (via maintaining, returning or redistributing products), and that the capitalist system will never be a sustainable one and we need to move away from it; stop buying stuff we want, buy only what we need, reuse, repair and be a CO-sumer (contributor & consumer).

#sustainabilityweek #circulartalk #circulardesign #circularfashion #circularvaluechains

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